Operations Strategy in a Global Market Essay Example | Topics and Well Written Essays - 1750 words

Operations Strategy in a Global Market - Essay Example The first step is for the company to know its customers by making sure consistent communication between management and customers occurs, more commonly known as a "customer-centric approach" (Longo). Second, it is important to create products where domestic production would be most beneficial for U.S. customers, and identify opportunities for products that would be best produced globally. This process, according to Longo, is known as "competencies analysis." Finally, a target consumer base must be developed in keeping with future marketing trends. Longo also suggests that it is important to evaluate the competitive intensity of companies in the same or similar fields, both local and foreign, and to involve customers in the planning stages of new products. One important factor in keeping up with Information Technology (IT) changes in the present economy is the willingness to create partnerships and mergers in order to stay ahead of progress. DuPont, long known as a scientific corporation, has now emerged as one of the most innovative companies in the technology field following its collaborative partnership with Computer Sciences Corporation (CSC) and Accenture. DuPont's key outsourcing objective to deliver reduced costs for its IT operations and applications maintenance has been achieved at a rate of between six and eight percent lower than the projected baseline (DuPont). Until the late 1980s, Canadian steel company Dofasco competed on price by producing as much steel as possible at the lowest possible prices. However, in 1992, it found itself in debt and losing money. The "competing on cost" strategy was not working, and the company realized it had to refocus by developing new and innovative products and providing its customers with solutions for high-quality and specialized applications. The business strategy was called Solutions in Steel and focused on operational excellence, technology, and innovations, as well as intimate customer relationships. By 2000, it was No. 1 among North American steel suppliers. McGraw Hill has included the Dofasco vignette in its sample study (Steelmaker, p. 2) as an example of the importance of formulating a successful business strategy. There is no doubt that cost and price are two important factors in succeeding in business, but they cannot be the only factors involved. As noted above, pricing strategy is dependent on innovation, cooperation, partnerships, and updating information technology. Quality In marketing, a positive public image does more for a company than offering more for less in the price field. Once the image is established, customers will be willing to pay higher prices for a dependable known brand. One example is Maytag, established for all time as the best appliance a customer can buy. Although partly due to a low-key television ad in which the Maytag repairman never has anything to do, the product has shown itself to be almost maintenance-free in operation. The words "made in Japan" were at one time indicative of low-quality products, but Japan turned things

Development and management of a visitor attraction Assignment

Development and management of a visitor attraction - Assignment Example This attraction site is popular and it accommodates more than fourteen million tourists per year. This is a place, which is appealing to visitors of different walks of life. The place usually has the cultural value and the dà ©cor and ambience admired by the visitors. The visitor attraction attraction site is also abundant of historical significance. In this regard, the place is expected to have extinct animals like the white elephants and other cultural artifacts. The definition of this term is usually difficult because it encompasses many attraction geographical aspects. It is also known as a tourist attraction sites. The term accommodates all categories of people ranging from the most affluent in society to the poorest in society (Todd, 2008). The tourist attraction is usually refers to a place where local and foreign tourists visit to see wild animals and other cultural artifacts belonging to different communities. The attraction site can be a museum. Tradition sisters also possess man-made beauty items. England has had a big sector for tourism for a long time. However, the economic downturn of 2008 affected the sector. The sector is boost by many visitors from the Western countries especially the US. The revenue collected from the tourists was estimate at $5.9 billion in the year 2010 .This indicates that the national budget of the country is funded by the tourism sector. Dickenson and Houston (2008) conjecture that there was a record high of 5.4 million tourists from the international community in the year 2011.The major attraction site for the visitors in US include the Lakes beach, the . In addition, the rainforests, the Pantanal and the sand dunes contribute to the many features, which attract many visitors into the country across the globe. The number of international tourists in England started increasing between the year 2000 and 2005. There was a steady growth in the number of