Dayless Ford Farm - 1415 Words

Daylessford Organic Farm Name: Nikita Patel Course: Marketing Management DSI # 01433731 Email:niks_pat87@yahoo.com Assignment: Week # 3 Create The Value. Professor: Dena Hale 1.Brief Description of the Daylesford Organic Farm Concept Daylesford Organic Farm have been serving since 30 years. It has won over 60 national and international awards. Their passion is to serve Real food straight from farm to the fork. All the vegetables come straight from garden market, bread from their bakery and cheese, milk and yoghurt from the creamery. All the products comes from artisan suppliers and maintains the same quality and sustainability. All the work is complete transparent and everyone is welcome to visit the farm and take a look at†¦show more content†¦For instance Florida. It is the fourth most populous state in United States with 18.8 million according to 2010 data and is expected to reach 25 million by 2025 (Keen 2006).Thus Florida can be a good state for introduction of organic food in restaurants. People from variety of ethnic, racial and religious background reside here including White people of all ethnicities present in all areas of the state. Emphasis on Ethics amp; Socially Responsible Actions. Every aspect of marketing involved in the introduction of Organic food will involve ethics amp; social responsibility issues. Managers will be encouraged to look beyond and simply do the right thing Following Acts will be taken into consideration. Federal Food and Drug Act (1906) | Created the Food and Drug Administration (FDA). It forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs. | Wheeler-Lea Act (1938) | Makes deceptive, misleading, and unfair practices illegal regardless of injury to competition. Places advertising of food and drugs under FTC jurisdiction. | Lanham Trademark Act (1946) | Protects and regulates distinctive brand names and trademarks. | Fair Packaging and Labeling Act (1966) | Provides for the regulation of the packaging and labeling of consumer goods. Requires that manufacturers state what the package contains, who made it, and how much it